THE MARKS OF STEREOTYPES IN THE COMIC STORIES OF JERÔNIMO, THE KING OF THE SERTÃO

Abstract

The objective of this article is to study and reflect on the stereotyped speech marks in comic books with a Brazilian regionalist theme, taking as the object of analysis the characters from the work Jerônimo, o Rei do Sertão. Illustrated by Edmundo Rodrigues and based on the radio serial created by Moysés Weltman in the first half of the 20th century. This work presents an adventure narrative set in an imaginary cartography of the Brazilian backlands, thus differentiating itself from most radio soap operas and becoming a big hit among children and teenagers. The research method adopted consists of a bibliographical review with an emphasis on studies on the history of Brazilian radio soap operas and comic books of the time, the stereotype applied in communication and its reverberations in everyday life and in the social imaginary. The speech marks in Jerônimo, o Rei do Sertão raise questions about the genuine intention of portraying Brazilian society in an inclusive manner and demonstrate that the work contributed to the perpetuation of racism and patriarchy in its recipients, as mass cultural product.