MORTE E SENTIDOS

UMA ANÁLISE DA HETEROGENEIDADE ENUNCIATIVA EM POSTAGENS DO INSTAGRAM DO CEMITÉRIO JARDIM DA RESSURREIÇÃO

Abstract

This study aims to analyze the manifestation of enunciative heterogeneity, both in its constitutive and shown forms, in posts from the Jardim da Ressurreição Cemetery on the social network Instagram. Its main objective is to identify markers of heterogeneity and understand how they operate in the construction of meaning in the digital environment. The study examines how digital text functions as a composite of linguistic and technological elements. It adopts as its theoretical framework the notion of enunciative heterogeneity proposed by Authier-Revuz (1990, 1998, 1999) and the post-dualist perspective on digital discourse developed by Paveau (2021). This qualitative research analyzes three posts from the profile, selected for containing markers of enunciative heterogeneity. The analysis shows that the cemetery mobilizes a plurality of voices, such as popular culture and internet language, to address a topic considered taboo in a more relaxed way, thereby fostering closer engagement with its audience.