Pina, in light and in cyberspace

Temporalities, memory and cyberetics

Abstract

The text analyzes the experience of Pinacoteca de SP in the digitization and extroversion processes of its collection, especially with regard to the use of social networks. The issues around which these processes tend to occur are discussed, such as the motivations, modes and implications of these uses, in an attempt to understand how the use of technologies impacts the ways of exhibiting collections and dialoguing with the public. For this, it reflects on the different temporalities triggered in the exhibition assembly processes, with attention to the convergences, tensions, interweavings and ruptures caused by the growing connectivity. Understanding that all technology has historicity, the work starts from a key question: what dynamics, transformations and permanences emerge in the forms of action and narratives produced by museums when using digital technologies, and how they operate in the ways of perceiving different times, in a time of accelerating emergencies? Thus, we also seek to contribute to reflections on temporalities, which are central in a context of increasing space-time condensation and the fraying of traditional perspectives for the future.