Organizational Memory Mapping Model (M3O)

application guide in Organizational Communication

Authors

  • Andréia da Silva Barbosa UFMA

DOI:

https://doi.org/10.18764/2176-5111v18n32.2023.15

Keywords:

Organizational Memory Mapping Model (M3O), Application guide, Organizational communication

Abstract

This article explains the operation of the Organizational Memory Mapping Model (M3O) in organizational communication. The tool was developed from applied research in the professional master’s degree. The article presents the theoretical basis of the model, the stages of development of the exercise of organizational memory, the skills necessary for communication professionals, and the possibilities of using the tool.

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Published

2023-12-11

How to Cite

BARBOSA, Andréia da Silva.
Organizational Memory Mapping Model (M3O): application guide in Organizational Communication
. Cambiassu: Estudos em Comunicação, v. 18, n. 32, p. 83–96, 11 Dec. 2023 Disponível em: https://periodicoseletronicos.ufma.br/index.php/cambiassu/article/view/22760. Acesso em: 21 nov. 2024.

Issue

Thematic Dossier: Applied Research in Communication

Section

Artigos

License

Copyright (c) 2023 Direitos cedidos à revista para a primeira publicação

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Direitos autorais Cambiassu: Estudos em Comunicação 


Licença Creative Commons
Esta obra está licenciado com uma Licença Creative Commons Atribuição 4.0 Internacional.